ACM was founded in 2011 as an online publication that would focus on the interests of it's founder. These being: Clothing, Culture, Lifestyle & Design. 

We are always on the look out for new clothing labels, brands, shops, companies, artisans and designers, as well as the ones that have been around a while, to focus on their commitment to quality, craftsmanship and innovation. We have a great appreciation for quality goods and the craftsmanship that goes into them, as well as an eye for great design. The aim was to create a simple, subtle and classic online publication, which would give our readers full access to all our features for free.

2013 has seen us extend on our online publication, with the launch of ACM as a label, and open our online store, which offers a selection of ACM products and collaborations.

The name 'A Casual Man' (ACM) came about with ease, or shall we say it was pretty much there all along. One man with an interest in comfortable clothing that emphasizes 'Personal Expression Over Presentation And Uniformity'.