Thursday, 25 October 2012

oki-ni | YMC

Bold British brand YMC never fail to impress. A selection of brightly knitted Navajo-inspired pieces, as well as a pair of knits produced exclusively for oki-ni, to banish the approaching winter blues. 

Formed in London in 1995 by Fraser Moss and Jimmy Collins in response to increasing demand for stylish, functional modern clothing, YMC has quietly grown to become a highly significant design label. When asked how he saw the future of design, graphic artist Raymond Lowey, pioneer of 'American Industrial Design' reasoned that 'you must create your own design style' - it is this philosophy that still inspires YMC on their intrepid design journey.

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