Friday, 2 March 2012

UVU | Extreme Craftsmanship

UVU is a new premium performance brand designed by Dominic Stansfield in conjunction with the KTC Factory in China, who have been making premium outdoors and sports products for over 30 years. Crafted for the worlds elite ultra marathons, these garments will perform in the harshest conditions on the planet. 

It's a forward thinking brand, where sharp design meets serious fabrication. It's definitely a big step forward in garment technology. The garments are tested in extreme climates, such as the Arctic (that's a bit extreme, I hear you say), well that's what makes this brand and their garments innovative. It's product engineering, material science, an understanding of: running, environmental conditions and athletic insight.

UVU has been in development for two years now and come April 5th you can get your hands on the Cold Race Jacket 01. They are yet to confirm their prices, but they are certain that there will be something in everyone's price range between their Race and Train collections, when they launch.

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