Wednesday, 13 November 2013

oki-ni x Nowartt x Master-Piece | Inside The Nowartt Studio

Oki-ni are pleased to announce that they are currently working on another series of exclusive oki-ni x Master-Piece bags, this time with the added help of the Japanese print and graphic design studio Nowartt.

Following the success of the previous oki-ni-orchestrated collaboration between master-piece and Scandinavian label Indigofera Prima, oki-ni thought that it would be a good opportunity to continue and develop the collaboration, this time playing upon the strong print trend that is currently prominent within menswear.

The link between Master-Piece and Nowartt is already well established. The graphic design and print house have created a series of unique prints for their fellow Japanese brand, including an imagined vision of how Santa Clause might spend his leisure time outside of the Christmas season.

For this collaboration, Toyoki Adachi, Nowartt’s Director and Chief Designer, was asked to take initial inspiration from the faux-Martian landscape in oki-ni's AW12 video The Launch. Using this as a jumping of point, Mr Adachi has then gone on to create two exclusive prints that also incorporate recurring Nowartt themes of nature and wildlife.

Here you can see Toyoki hard at work in Nowartt’s Tokyo studio, sketching out, in delicate pencil lines, some ideas that will form the basis of oki-ni's exclusive prints along with other prints within the current Nowartt collection.

The final collaboration will consist of two unique prints across two different bags styles – a backpack and a tote. The prototypes have now arrived at oki-ni and they will be bringing you an exclusive first look at the full range, next week.oki-ni                                                                                          Post by: ok-ni

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