Monday, 20 January 2014

Gabicci | SS'14 Collection

Last year saw British brand 'Gabicci' celebrate their 40th anniversary, collaborating on a 70’s inspired collection with Soul Legend; Norman Jay. SS/14 sees the brand dig even deeper into their archives to give a proud nod to the modernist 60’s movement that heavily inspired the brand. 

The Gabicci team appointed ex FHM Fashion Director and Plan B’s stylist, ‘Rich  Evans’, to curate this authentically ‘mod’ campaign which tells the story of suburban ‘lads’ scootering from city to coast on their own or in packs; loosely based on the journey that Jimmy took in the cult classic, ‘Quadrophenia’, using the Surrey Downs to emulate the Brighton countryside.

With Gabicci 's eye for detail, London’s reputable ‘New Originals Scooter Club’ were called upon to lend themselves and their scooters as extras for the photography and filming, proudly adding an air of authenticity to the shoot. Gabicci have been a firm favourite among subcultures past & present with a strong presence in the Northern Soul, Reggae and Ska circles, worn by everyone from The Specials, Bob Marley, Don Letts and continuing their legacy with today’s musical icons such as; Labrinth, Liam Bailey and The Vaccines, to name a few. 

The definitive Gabicci ‘look’ incorporates Italian inspired styling with an air of authority and class. Staying true to their roots, the brand have reintroduced some of their original styles and fits, including their signature suede trim, lightweight knitwearsharp tailoring. Slim fitting button down shirts & knitted polos are suitably finished with the iconic gold ‘G’ logo, firmly fixed to the chests of men where Gabicci remains a nostalgic memory, whilst appealing to a whole new generation on the streets and dance floors of today. 

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