Fresh from the success of our first Your Samples Collective pop-up shop, we are happy to announce our next retail outing which this time will take place at the iconic location of Somerset House for their Christmas Arcade.
The second YSC shop will continue where we left off, allowing us to support an exceptional mix of Best of British brands that we have partnered with to select a careful edit of their AW'12 collections.
It opened on November 15th and will run throughout the festive season for seven weeks alongside the hugely popular ice-skating rink, this will be the first christmas Arcade that Somerset House has hosted. Housed within the West Wing of the building, YSC will be one of 15 individual retailers bringing life to the space this Christmas, offering customers a diverse mix of “Best of British” product and of course a unique gifting experience that will rival Burlington Arcade. Amongst our product, customers can expect to find a number of pieces that fall under the price tag of £150, perfect for our diverse mix of shoppers from Burtonwode, Marwood London, Morrows Outfitters, Percival Clothing and Common People.
Ever since we first started out as a blog (yoursamplescollective.tumblr.com/),
our passion has always been about highlighting exceptional British menswear
design and talent, and the recent development of YSC Presents Best of British
has allowed us a platform, along with our parent company Dirty White Unicorn, to
begin to offer retail and event opportunities focused on British menswear brands.
List of Featured British Menswear Brands:
Baartmans and Siegel
One’s to watch, are often the words that surround this dynamic design duo, but
this is something that they both, very much take in their stride, allowing their
menswear design to do the hard graft and talking. Wouter Baartmans and Amber Siegel have been designing together for five seasons now, and with both having taken up placements at Viktor & Rolf, it is clear to see why they have such a refined eye for detail, focusing on the cut of a garment, just as much as they look into the fabrication and colour. This is a pair of designers whose work will continue to grow, and the AW12 season is very much the start of things to come.
Burtonwode
In the words of the designer, underwear starts and finishes your day, a true
statement for every man, no matter what his walk of life. A quality garment, that comes with it’s own added quirks (the Einstein woven boxer shorts are genius) this product has been developed through a labour of love and more importantly comfort. Double softened cotton, with a label that doesn’t give the scratch factor, here is a brand of integrity that see’s it’s wearers make a lifelong decision to buy into the product selection.
Common People
Founder of Common People, Kestin Hare, started the brand with a very simple ethic, to design for people who share a “common interest in premium clothing and footwear” an idea that he grew whilst training under the watchful eye of Nigel Cabourn. As part of team Cabourn, Kestin went on to become the head of design but his own passion for vintage inspired work wear that came with a modern twist, led him to his own line of product that is contemporary whilst offering customers a selection of pieces that become wardrobe staples.
Ian Batten
Having met the designer Mr. Ian Batten, it’s easy to see why his clothes are just
as lauded as the man in question. His product offers a timeless approach to dressing, taking great design and pairing this with British production talent, and he himself is a relaxed man who lives by his brand ethos. Since starting his brand in 1992, Mr. Batten has dressed a number of well turned out chaps and we’re extremely pleased to be carrying a select number of pieces that reflect the Ian Batten man.
Marwood London
Officially founded in 2010, Marwood London began life as a blog, a collection of thoughts and sketches, which later went on to build the foundations, to what is fast becoming, a go to brand for the refined finishing touch, perfect for any gentleman. With English production and fabrication at the heart of this brand, each customer is assured a quality product, that designer Becky infuses with innovation season after season. The intention of the product is to create an excitement in it’s wearer, and you certainly won’t be disappointed.
Percival
The brand started it’s journey in 2009, when designers / illustrators Chris Gove and Luke Stenzhorn came together to create a menswear label that lay it’s foundation in clothing that went beyond seasons and trends. Early on into the journey, the duo recruited a third member to the gang, Olivia Hegarty, who shared their passion of working with quality fabrics, that come complete with their own interesting design quirk…Three years down the line, the brand are still going strong, adding to their list of suppliers and stockists with their own standalone store which will open in central London.
Morrows Outfitters
The sock in recent years has become a fashion and style statement of it’s own, it’s functionality has taken on more than just keeping your ankles warm but instead it is now seen as an accessory of choice. Many a man about town can now be seen flashing a little bit of their personality without having to make a complete style statement, and sock retailer Morrows is bringing to the ankle a selection of vivid colours paired with stripes and spots that keep your feet in a happy place throughout the day.
We look forward to welcoming you to the Christmas-edition of
Your Samples Collective!
Illesteva was founded in 2009. Their glasses are handmade in France, Italy and Germany in concert with the world’s leading manufacturers of luxury eyewear. iIlesteva pushes normal boundaries of design by exploring fresh shapes and materials like acetate, bamboo, wood, titanium and natural buffalo horn with each new frame design.
Drawing from downtown NY as well as music, fashion, and photography, illesteva is stocked by better retailers worldwide including Barneys NY, Opening Ceremony NY and LA, Colette Paris, Lane Crawford Hong Kong, Browns London and Net-a-Porter.
www.illesteva.com
Bold
British brand YMC never fail to impress. A selection of brightly
knitted Navajo-inspired pieces, as well as a pair of knits produced
exclusively for oki-ni, to banish the approaching winter blues.
Formed in London
in 1995 by Fraser Moss and Jimmy Collins in response to increasing demand for
stylish, functional modern clothing, YMC has quietly grown to become a highly
significant design label. When asked how he saw the future of design, graphic
artist Raymond Lowey, pioneer of 'American Industrial Design' reasoned that 'you
must create your own design style' - it is this philosophy that still inspires
YMC on their intrepid design journey.
www.oki-ni.com
Released
worldwide, the third collaboration between these two brands takes classic
Carhartt styles, originally taken from the factories of Detroit, and infuses
them with APC's sense of refinement and luxury. Simple yet thoroughly effective,
this collaboration is the meeting of two historic brands with loyal fans across
the globe.
www.oki-ni.com
TRiCKETT was set up with the idea that one day they would create training shoes, and I quote "Trainers are pretty much the life blood of everything we do." With that said, finally after two years of hard work and testing, TRiCKETT and Norman Walsh UK have come together to create a 70's inspired running shoe that has been completely made in the UK.
The trainer has been produced in extremely limited quantities and will be released on Saturday 13th October at 9:00am, so you will have to be quick sharp to get a pair of these. You can get them for £85 from their online store.
www.trickett-england.co.uk
You know how it is in the clothing game, it's only just gone Autumn/Winter and already labels are looking forward to Spring/Summer. One of those labels is Marshall Artist.
One of the strengths that has always characterized
UK-based brand Marshall Artist is it's
attention to the subtle details of every piece it mints. And yet, within the
midst of curating menswear garb that is as well-made as it is detailed, the
label doesn’t belabor it's pieces with unnecessary additions to it's pieces — each
element plays both an aesthetic as well as functional role.
For Spring/Summer
2013, Marshall Artist linked up with London-based videographer Santiago Arbelaez
for a well-graded and concise lookbook video that highlights a few of the pieces
from the seasonal range. Capturing the essence of the collection’s mentality
through a series of vintage film-styled scenes, the footage showcases a choice
selection of outerwear, shirting as well as pant options. Look for the
spring/summer range to be hitting select stockists from Jan 2013.
Marshall Artist S/S 13 from Haddon PR on Vimeo.
New luxury UK brand, Bucks and Co, aims to bring hunteresque style to the forefront of the fashion arena with the launch of their new premium collection inspired by traditional hunting wear.
Bucks and Co’s collection for Autumn/Winter 2012 is an exploration into the intricate details of traditional hunting apparel, highlighting key hunting features such as the bullet holder pocket, traditional elbow pads and functional hunter fastenings. A balance between a casual and tailored fit has been achieved within many of the key looks combining understated and stylish detailing to attain a high end result. The use of innovative colours, textures and fabrics means that Bucks and Co have pushed the boundaries and have made a powerful impact within the luxury market.
For Bucks and Co it is important to have something challenging, interesting and different to say. Viewing the world as a hunting ground; Bucks and Co seek to stand out from the crowd through the use of new styles and campaigns each season that showcase the ultimate in trend and product advancement. This season’s campaign showcases HyperBlue, an innovation in denim treatment and styling.
Within the ‘HyperBlue’ range the fabric used is more rugged, more robust, and is submerged into baths of pure indigo up to 20 times to create a colour lock which is bold, strong and uncompromising. Each style is expertly designed to reflect elements associated with traditional hunting apparel, whilst promoting a premium look for the urban landscape. The campaign features the Modern Hunter adorning a pair of jeans so blue (or HyperBlue) that the colour leaves a lasting imprint, a splash of colour on the ground where the Modern Hunter stands.
Bucks and Co aims to define the ‘Modern Hunter’ as a target consumer. This gives a fresh and contemporary spin on the hunting influence taken by the brand. The Modern Hunter is considered sharp, well dressed and well in to living and loving the carefree life. Viewed as a wear-it first style seeker, the modern hunter will pay a premium to be the first to wear a fresh new look, combining the latest labels with old school and sports classics, whilst integrating both Indie and British heritage brands.
Within the range, additional key products to look out for include tailored shirts in jewel shades and a structured gilet. Denim is a major feature of this collection and is a crucial element of AW12 trends, Bucks and Co have embraced this area, and have applied their expertise to create three classic fits.
FOX
The slim fit skinny jean, for those cool enough to get away with it.
GAME
The must have tapered leg shape for trend setter, not followers.
HOUND
Classic low rise comfy fit, for the lounge lover with a relaxed take on life.
The collection shows the high level of workmanship employed by Bucks and Co to create styles of a premium design. The brand is set to become a major name within the luxury field using original shaping and high quality fabrics to create a modernist look.
www.bucksandco.com
