Tuesday, 26 November 2013

SPOKE | Properly Made Clothes That Fit














Introducing SPOKE a new online-only menswear brand based in London. Founded this year by Ben Farren, SPOKE aims to create quality bespoke trousers at a fair price. The inspiration came from Ben finding it hard to find the perfect fit, and decided to go it alone.

Ben quickly turned his ideas into reality by gathering a team full of experienced people around him. Members of his team include designers formerly of Nicole Farhi and Aquascutum, and a veteran pattern cutter with thirty five years experience cutting patterns, managing factories, and everything in-between.














Many clothing labels have to cut back on their size inventory due to large collections, overheads and supplying retail stores. However SPOKE are hoping to cause some disruption by offering five times more sizes than your average label. The aim, is to connect the customer direct with the factories that make their trousers, and create high quality fitting trousers at an affordable price. This is possible due to SPOKE cutting out the retail overheads and middlemen, this also helps to offer the wide range of sizes they do.

Now that we have touched on what SPOKE is all about and what they hope to achieve, it's time to get down to the details. The current range is made up of five Autumn colours, in a premium cotton drill. The fabric is all Italian-milled, the hardware is Swiss, the pocket linings are made from premium English and Italian shirting, and everything is stitched two miles from the SPOKE HQ in Shoreditch, East London.



Evidently quality is important, but the sizing and fit of your trousers is key, and founder Ben Farren knows this -"We know that when we nail someone's fit, we have a customer for life - so we invest in making that happen". That's why SPOKE offer a wide range of sizes, 168 different sizes in fact, and because they manufacture locally, in small batches, if your size isn't in stock, they'll book it into the next batch. The trousers are available in three builds - a trim 'Build A', a roomier 'Build C', and 'Build B', between the two. Waist sizes are available from 30-38", and a leg size of 28-35", including odd numbers too.

It's not just the quality and fit of their trousers, on which SPOKE applauds themselves. Their customer service is second to none. Delivery and returns are both free and they offer a no-question, one hundred day money back guarantee, even on made-to-order products. A pair of SPOKE's is currently priced at £79 and are available from their website.ACM

1 comment:

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